Saturday, 14 November 2015
To understand why so many scammers use that website, and more generally, why scammers are so interested in starting blogs these days, some background information is helpful...
Some years ago, Google and other companies decided to share their advertising revenue with the owners of websites that carried their ads. A large part of this revenue came from passive ads like banner ads that did not require anyone to click on them, so that the ad income that these websites generated was directly proportional to the number of visitors that they received.
The equation was simple:
Traffic = Ad revenue
The clicks on ads also increased linearly with increases in traffic to those sites. As a result, all that site owners had to do if they wanted to generate more ad income was to generate more traffic to the site.
That equation was simple as well:
More traffic = More Ad revenue
The most profitable source of income for those sites, however, was affiliate marketing.
Someone that opened a website covering certain topics and products could add links to it that redirected visitors to other sites where those products could be purchased. Affiliate marketing would then allow the owner of the site to earn commissions every time that such purchases were made.
Even for small websites, the total income that could be generated from advertising and affiliate marketing was staggering.
Ads and affiliate marketing on a blog typically generate about 5 dollars in revenue for every 1000 views that a blog registers.
This is usually irrespective of the exact subject matter of the blog.
Therefore, if a blog with 20 posts registers 1000 views a day, and on average, a visitor to that blog views 5 pages or posts, then this would be the “equivalent” of the blog registering 5000 of views a day.
Per month, this would add up to 150,000 views, and generate 750 $ in revenue. That, itself, would be 9000 $ in annual revenue.
If a scammer chose to have such content written for his blog on iWriter, it would cost him absolutely nothing.
Moreover, if the blog had 100 posts instead of 20, then the revenue that was generated by the blog would be 45,000 $ instead of 9,000 $.
And, again, if the content of that blog was created using iWriter, it have cost the scammer NOTHING.
If the scammer wanted to build ten such blogs on ten different topics, it would only take a few hours of his time to copy and paste the articles that he “requested” on iWriter, and for having done absolutely nothing, his annual revenue would increase to 450,000 $.
That's right, 450,000 $.
And all of that content would have been created for him on iWriter for FREE.
He could create 100 such blogs, and without doing any work at all, he could pocket 4.5 million dollars.
Yes, that's 4.5 million dollars. That's not a typo.
And, again, all of that content would have been created for him on iWriter for FREE.
Are you starting to notice a pattern here?